Digital Marketing Strategy
Channel and growth strategy grounded in measurement: where demand comes from, what to invest in next, and how success will be proven.
Independent consultant · Noida, India
Digital marketing strategy, proven with analytics.
I'm Nikhil Kulshrestha — a digital analytics and MarTech strategist with 16+ years helping enterprise and growth teams design campaigns, measure them properly, and turn the data into decisions leadership can act on.
- 16+
- Years in analytics & digital
- 30+
- Countries supported
- 40%
- Faster reporting turnaround
- 98%
- Analytics data accuracy
CurrentlyAnalytics Manager at JLL — enterprise analytics across 30+ countries.
Available forStrategy sprints, measurement audits and fractional analytics leadership.
How I can help
Engagements run from a focused audit to an embedded strategy and measurement partnership.
Campaign Strategy & Measurement
End-to-end campaign planning, design, tracking and delivery measurement — including attribution and multi-touch effectiveness.
Analytics & Tracking Implementation
GA4, Google Tag Manager, Adobe Analytics, Adobe Launch and AEP Web SDK: data layers, event specs, QA and tag governance.
Experimentation & CRO
A/B testing and test-and-learn programmes with Adobe Target, funnel analysis and journey diagnostics that lift conversion.
MarTech Stack Advisory
Stack assessment, vendor evaluation and platform migrations — including AppMeasurement to AEP Web SDK across 30+ countries.
Executive Dashboards & KPIs
KPI scorecards and executive reporting in Power BI, Tableau and Looker Studio, wired to analytics, CRM and paid media data.
Experience
Sixteen years across enterprise analytics, MarTech and growth — in-house and consulting.
Analytics Manager · JLL
- Lead enterprise digital analytics across Adobe Analytics, GA4, GTM, AEP Web SDK and Adobe Target, cutting reporting turnaround by 40%.
- Manage a 10-member team supporting 30+ countries across requirements, solution design, SQL validation, QA and reporting.
- Led the Adobe AppMeasurement to AEP Web SDK migration with standardised XDM schemas and lower data latency.
- Built an Enterprise Data Platform on Azure Databricks with Gen AI agents feeding automated Power BI reporting.
Group Manager — Digital Analytics · WNS Global Services (Client: GSK)
- Ran enterprise measurement programmes across marketing, CX and digital transformation for global stakeholders.
- Turned Qualtrics VoC insight into UX and business recommendations adopted by senior leadership.
- Completed a six-month onsite engagement in the UK designing analytics solutions with executive stakeholders.
Deputy / Assistant Manager — Analytics · WNS Global Services (Client: GSK)
- Delivered digital analytics engagements with actionable recommendations for marketing and growth initiatives.
- Built KPI dashboards in Power BI, Tableau, Excel and SQL from business requirements.
- Ran customer journey, funnel and behavioural segmentation analysis to surface optimisation opportunities.
Digital Marketing Analyst · Stellar Information Technology
- Owned SEO and web analytics for domestic and international clients using Google Analytics and Webmaster Tools.
- Delivered audits, keyword research and competitor benchmarking with optimisation roadmaps.
How we work together
A simple, repeatable path from unclear numbers to decisions you can defend.
STEP 01
Discover
Goals, funnel and current tracking reviewed end to end so we know what's trustworthy and what isn't.
STEP 02
Design
Measurement plan, KPI framework, data layer and event spec built around the decisions you need to make.
STEP 03
Implement
Tags, integrations and dashboards shipped and QA'd — GA4, GTM, Adobe, Power BI, Looker Studio.
STEP 04
Optimise
Experiments, funnel diagnostics and monthly readouts that keep turning insight into growth.
Toolkit
Platforms and languages I use day to day across analytics, MarTech and reporting.
Who I work with
- Enterprise marketing and digital teams needing trustworthy measurement.
- Growth-stage brands scaling paid, SEO and lifecycle channels.
- Agencies needing senior analytics capability on client programmes.
Typical engagements
- Analytics and tracking audit with a prioritised fix roadmap.
- Campaign measurement and attribution framework build.
- Executive dashboard and KPI scorecard delivery.
- Ongoing fractional analytics leadership and enablement.
Let's talk about your growth plan
Tell me what you're trying to grow and how you measure it today. I'll come back with a view on strategy, tracking and the fastest path to clarity.
- Emailnikhilkulshesthaa@gmail.com
- Phone+91 85868 72331
- LinkedIn/in/nikhilkulshrestha
- Based inNoida, India
- ResumeDownload PDF